Search Engine Content Landing Pages

	Landing Pages can be the main webpages within your website that cover a major product or service. It can also be a separate non-main website page used for promotions or targeted messages. The main piece that makes a Landing Page, is that it is the entry point into your website for your visitors, other than your homepage. Many times used for both Search Engine Marketing or Search Engine Optimization, these pages have the most relevant content within your website related to a particular keyword. So for example if you are a department store and your advertise on the keyword Shoes, your PPC Ad link should go to either your main Shoes page or a promotional page for shoes. You should not just point the traffic to your main home page. Visitors are more likely to be more confortable being taken directly to the page that is relevant to them. Also for Search Engine Optmization purposes, once you have identified your Doorway Pages, you should spend more time optimization those pages for their relevant popular keywords.